9 Reasons Brands Should Change Product Packaging

Product packaging is the first thing that consumers see when they buy a product. It can make or break your brand and has a huge impact on how people perceive it. If you like what you see in the packaging, it’s more likely that you’ll be willing to purchase it. 

Product packaging is more than just a container for your product. How it looks and communicates with customers can significantly impact sales, customer loyalty, and even regulatory compliance. 

When brands are deciding whether or not to change their product packaging, they often wonder what the benefits and drawbacks of making such a move might be. After all, changing packaging can be expensive and time-consuming. 

It’s also risky. What happens if you make the move only to discover that it doesn’t improve sales? In this article, we’ll explore some reasons why brands should consider changing their packaging and when it may be a bad idea.

Importance of Good Product Packaging 

When you think about it, the packaging is pretty much everything. It’s what makes your product stand out on the shelf.

You could have the best quality and most beautiful product in the world, but if it doesn’t have a good package, no one will buy it. Your product has to look like something that people want to buy! Your package needs to have a little personality, but not too much you don’t want to scare people off. You need to communicate what your product does and why someone should buy it quickly and clearly.

For example, if you’re selling an eyeliner pencil, your packaging should say “long-lasting” or “waterproof” right on it and maybe even show a picture of someone wearing it during an activity like swimming or running around outside in the rain (or whatever!).

The point is that consumers don’t want to spend their time trying to figure out what your product does or how they might use it they just want to know if they can get rid of their wrinkles or cover up their dark circles without having to read through any long paragraphs of text or instructions first. So be sure that every word on your package sounds as good as possible!

In fact, according to a study done by Packaging Digest, a whopping 94% of consumers say that packaging influences their purchasing decisions. That’s why it’s important to make sure your product is not only appealing to customers but also effective in getting them to buy it.

Things Need to do Before Changing Product Packaging

Market Data Shows Things Aren’t Working….

You can’t make business decisions based on instinct alone. You need to use data to obtain the best results for your brand, and that includes getting feedback from consumers.

It’s important to know what your customers want, which is why marketers gather data on purchases and preferences. You also need to know what your competitors are doing both in terms of product design and packaging and how well it works for them.

Reasons Brands Should Change Product Packaging

It’s time for your brand to change its packaging.

You might be thinking, “But why? My packaging is great!” But you’re wrong. It’s not as great as you think. The truth is that there are a lot of reasons why brands should change their packaging, but if we had to narrow it down, we’d say the following 9 are the most important ones:

1. Improve the Customer Experience

It’s not just about the visual. Your packaging can also make it easier for your customer to use, understand and dispose of the product.

As a business owner, you know that your packaging is an important part of your customer experience. It’s what your customers see before they even get to the product inside. So when you’re designing a new package, don’t just think about how it will look on store shelves or in online stores. Think about how it will make your customers feel.

For example:

• Make it easier to store – Packaging should be designed so that you can easily keep your product when not in use. This makes it more convenient for customers to have it on hand when they need it next time without going through an entirely new experience of purchasing, storing, and finding somewhere in the home or office where they can keep all their products.
• Make it easier to transport – If you sell products that are heavy or bulky but don’t require refrigeration, consider a design that makes transportation smoother for both yourself (for example by using lighter materials) as well as making life easier for your customers who may have physical challenges when carrying items around with them every day (again by using lighter materials).

2. Help Your Product Stand Out

You may be thinking, “Why should I change my packaging?”

If you are a brand owner or designer, your product must stand out. Your customers are bombarded with information from all angles and can easily get lost in the sea of similar products. Why would they choose yours?

To stand out from the crowd and be noticed, brands must be different and unique. You need to draw attention to your brand by creating an effective marketing campaign around your product packaging design. 

To do this effectively, you need to understand how consumers make decisions about buying products or services.

3. Eliminate Waste and Reduce Costs

Packaging plays a critical role in the success of your company. It’s the first impression you make on consumers and it represents what they can expect from you. 

But if you’re not careful, packaging can also cost your business money in ways that are easy to overlook. By making some simple changes, you can reduce costs across the board—and increase your brand’s value at the same time!

Reduce Costs of Packaging Materials

The cost of manufacturing and distributing different types of products can vary significantly depending on their size and weight relative to other products on the market. 

Smaller, lighter items tend to be less expensive than larger items with heavier weights. This is because smaller packages require less material for production and shipping processes this means less fuel consumption as well but also translates into higher profits per unit sold since there are fewer packaging materials required overall (and thus less waste). 

Reducing container Size: Reducing container sizes without sacrificing functionality or aesthetics will help keep costs low while improving consumer satisfaction levels across all demographic groups.

Reduce Transportation Costs: Transporting goods from one place/country/state/city etc., to another may seem like an easy task but there are many factors involved with this process including roads safety regulations weather conditions traffic jams, etc., all these factors affect transportation costs so if we do something which saves those costs then we will get the benefit later on when our profit margin increases enough.

4. To Increase Sales

You may be asking yourself, “How can I increase sales?” Packaging design is one of the best ways to do this. There are many types of packaging design services available for companies that want to change their packaging and increase sales.

There are plenty of reasons why you should change your product packaging. The most obvious and practical reason is to increase sales. People want to buy products that are easy to use and store, transport, dispose of and recycle. 

If your product packaging makes it difficult to use or store the item, then people will be less likely to purchase it and more likely to buy something else instead.

To make sure you’re being as helpful as possible with your packaging choices, consider these five ways in which your packaging can help facilitate sales:

• Make sure the packaging is easy for customers to open
• Make sure all of the components fit together well (such as having lids that snap shut)
• Avoid using too many different types of materials for one single package (e.g., plastic + cardboard)
• Ensure that each component has its seal if needed so none gets contaminated by another part of the product (e.g., a screwdriver handle with a separate cap on top) *
• Remove any extra features/ingredients/containers from inside which aren’t necessary or useful for consuming/using up an entire container at once this will reduce waste altogether!

5. You Want to Expand Sales Geographically

If you want to expand your brand geographically, then changing product packaging is an excellent way to do it. You can take steps like:

• Changing the packaging of your products for a particular country or region. For example, if you sell t-shirts that say “I Love New York” on them, but your target market is in London, then you might want to change the phrase on the t-shirt so that it reads “I love London.” This will help British customers feel more connected with and interested in buying from your company than they would if their shirts only said “I love New York.”
• Create a new product package design for each country or region where you plan on selling products. If this new design looks different enough from other packages produced by other brands in its industry (think Coca-Cola vs Pepsi), then it could serve as an effective marketing tool that helps draw new consumer interest while also increasing sales among existing consumers who already have strong brand loyalty.

6. To Change with the Times

Often, it’s easy to fall into a pattern of thinking that “this is how we do things and this is how we’ve always done them.” But when you consider that the average consumer has had more than 1,000 exposures to your brand by the time they are 22 years old and many more after that it becomes clear that you need to be more fluid in your approach and willing to change your product packaging from time-to-time if you want to stay relevant and on top of trends.

To remain an industry leader and trendsetter, consider changing product packaging for these reasons:

• To be seen as a leader in innovation (or at least a follower).
• To stay ahead of the competition (or break away from them).

7. You’ve Repositioned Your Brand

You’ve repositioned your brand, and it’s time for a new look. Your customers are more sophisticated than ever, and they’re looking for something different from what everyone else is offering. They want to see something unique, something that makes them feel special, something that makes them feel like they’re part of something bigger than themselves. It’s time to give them what they want!

• New brand: If you have a new product or service, it makes sense to create a fresh brand. The same goes for a rebranding effort when you want to change the way consumers think about your company (and therefore how they perceive your products).
• New positioning: If your company is changing its target market, audience focus, and/or messaging strategy, then you may also want to change the packaging—to make sure that it fits with this new positioning.
• Same position: If your product already has strong branding and packaging but isn’t quite resonating with customers in the way that it did in the past, consider changing up what’s on the outside while retaining all of those familiar elements from before so that people have something familiar to latch onto.

8. To Comply with Regulations

As a brand, you want to make sure your product packaging is compliant with federal regulations. To do this, you’ll need to be aware of how regulation can change and adapt your packaging accordingly.

This means that in addition to checking current regulations for your industry, you should also keep track of any upcoming changes that could affect your products and packaging (for example, if a new law or rule was introduced).

Additionally, it’s important to understand the difference between enforced and non-enforced regulations you may think that following all laws will protect your company from legal trouble but this isn’t always true!

9. To Avoid Becoming Obsolete

People are constantly changing, but brands aren’t. The more a brand sticks to what works in the short term, the more likely it is to become obsolete over time.

One of the best ways to avoid this fate is by being open-minded and willing to adapt when necessary. In other words, if your product’s packaging hasn’t changed in years (or even decades), it may be time for an overhaul. By keeping up with the times whether that means incorporating new trends or shifting your target audience you’ll keep your product relevant and interesting for customers who are looking for something fresh and different from what they’ve seen before.

If you’re interested in avoiding becoming obsolete while remaining true to yourself as an organization, there 

Benefits of Changing Product Packaging

You’ve probably heard the saying “You eat with your eyes first.” It’s true. And when it comes to food, that’s especially true.

People often say that you can’t judge a book by its cover, but we all do it. And a lot of what we judge about a product, whether it’s something we’re buying or cooking, we get from its packaging. That’s because the packaging is an integral part of communicating value to consumers.

Packaging is more than just the box that contains your product it’s also what gets people excited about your brand and helps them understand what they’re going to get when they open up your package (or bag, or jar). 

It tells them what kind of person they’ll be if they buy this product it tells them how they’ll feel once they’ve used it.  it tells them things like whether or not they can share it with someone else without being judged for having an old package around their house (I’m looking at you, lip balm).

The benefits are as follows:

• It Impacts Sales Immediately

When you change your product packaging, you can see an immediate impact on sales—and that means more revenue for your business! It’s a quick way to revitalize your brand and make customers feel good about buying from you again. Keep in mind that even small changes can have a big impact on sales figures; don’t underestimate how much people notice when things change around them!

• It Helps Attract New Customers

Product packaging matters because it helps attract new customers. Your current customers may not notice right away when something has changed, but if they see someone else with one of your products who seems impressed by it, they’ll probably want one too! It’s important to keep this in mind when making changes: what might seem like a small tweak could end up

Best Product Packaging Design Service

We CG Premedia, are the best product packaging design service in India. We have a team of highly qualified graphic designers and product specialists who can help you create the perfect package for your business.

We believe that a good package is an integral part of any successful product, and we know how to make sure that you get one that will stand out in a crowded marketplace. It’s all about making sure your company stands out from the crowd because if they don’t notice you, they’re not going to buy from you!

We’re here to help you get noticed with our incredible product packaging design services. Contact us today.

Conclusion

It’s time for you to start thinking about changing your packaging. It may seem daunting, but there are plenty of ways that you can do it. You may be surprised at some of the benefits as well! So what are you waiting for? Get started today and go green with your product packaging by making it more sustainable.

Changing product packaging can be a great way to improve the customer experience and create a visual identity for your brand. It’s also important to understand why it might be necessary, as it will help you decide when and how much effort should go into redesigning your packaging.